Lecture 10- 1960's Influences

1960's Influences included Pop Art, psychedelic art, art nouveau, graphic art and comics.

Barbarella (Roger Vadim 1968, French/Italian co-production)

In this credit sequence the words float around due to gravity. The words jumble and reorganise themselves just as if they were floating around in a space shuttle. Vadim sends the audience into a world where we are totally consumed in space. The words cover parts of her body to make the sequence more conservative. The individual letters separate and then return. In doing so our eyes follow the bright white letters which attract our attention.





                            
The Witches (Le Streghe, 1967; episodic film, Italy) Title design by Pino Zac

The beginning of this credit sequence is presented on a crossword and the entire sequence uses the cut up technique. There are animated fictional characters of witches illustrated by Pino, which are some what randomly scattered around the frame. We are also introduced to photos of actors and then thin cuttings which look like are from a newspaper.





What's New Pussycat? (Clive Donner, 1965, Great Britain/US) Title design by Richard Williams

This credit sequence shows the lettering of alphabet is stretched. This sets the mood for how the film is to be seen. It needs to satisfy audience expectations so they continue watching the film. This was an extreme credit sequence that many had never seen before. The sequence is similar to that of Pink Panther. I believe this sequence was effective in portraying its comedy genre to the audience, and allowed the film to be seen as playful.



The Good, the Bad and the Ugly (Sergio Leone, 1966, Italy) Title design by Lardaru  

The genre of this film is European (Italian). The sequence represents the conventional ideas of Western films. However, this credit sequence was presented differently and was influenced by pop art. It reflects pop art in the way it was like screen prints. The pattern of the typography is typically western, and the colour red which indicates that some aggression or war may occur. This sequence was very effective in allowing the audience to decide whether they wish to continue watching as they can decide if they want to watch a western film or not.